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15 Best AI Copywriting Tools You Should Know in 2023

This article will give you a heads-up on the highest-rated AI copywriting software tools of 2023. To save you time, we have narrowed down the selection to fifteen, as well as developed a guide to guide you to the best choice for you.

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Sim Tzu Jye

March 03, 2023

15 Best AI Copywriting Tools You Should Know in 2023
Copywriting requires a lot of skill and attention to detail, so it's no surprise that it can be a difficult task. It can also be a real headache, especially when you're not sure what you're doing. It's time-consuming to find striking words that capture the essence of what you're trying to say.Thankfully, AI copywriting is here to help. It understands context, evaluates user behavior, and adapts according to their preferences, allowing it to craft copies that are more personalized and impactful.AI copywriting also helps to ensure that errors in syntax and other language-related issues are quickly identified and fixed, making it easier for businesses to produce high-quality, effective copy content. Instead of draining your resources and creativity, AI copywriting can create content with just a few instructions so you can focus on the more pressing items. It’s like having a magical assistant to help you out. What’s not to like?In this article, we'll get you up to speed on fifteen of the best AI copywriting software tools of 2023. We've done the leg work for you and have the rundown on the fifteen cream-of-the-crop options, as well as a buyer's guide to help you decide which one is right for your business.If you need the rundown fast, here are the top AI copywriting tools.
  1. Autocreate
  2. Notion AI
  3. ChatGPT
  5. Writesonic
  6. Rytr
  7. Jasper
  8. Smart Copy (Unbounce)
  9. Hypotenuse
  10. Wordtune
  11. Anyword
  12. Simplified
  13. Writecream
  14. Copysmith
  15. Markcopy
Let's now explore copywriting in depth.

Why Is Copywriting So Important For Business?

Copywriting is an essential component of any successful business. It is the art of crafting persuasive and engaging words to attract, inform, and in some cases convert potential customers.
  • Writing copy that engages your target audience is essential to growing your business.
  • Copywriting can help you generate leads, establish trust, and build customer relationships.
  • Good copywriting also encourages people to take the actions that you want them to take, whether it be signing up for your newsletter, making a purchase, or engaging with your brand on social media.
  • Copywriting helps you to establish your brand’s voice, build recognition and trust in your company, and persuade potential customers to join your cause. It is also a great way to reach out to potential customers as copywriting allows you to tailor your message and focus on the unique needs of your niche.
  • By taking the time to craft your message and use the right words, you can make your business stand out and compete for customers in a crowded marketplace.
Put simply, copywriting is a powerful way to market a company's product or service. It allows them to craft messages to their target audience that speak to their needs, desires, and benefits of their offerings. It can help a business stand out from competitors and create a memorable brand identity. Furthermore, it can build consumer trust and establish credibility. When done correctly, copywriting can significantly increase a business's visibility and, consequently, their sales.

What Is AI Copywriting?

AI copywriting is a fairly new technology that is gaining popularity in the digital marketing world. The AI uses algorithms and natural language processing to come up with unique and engaging copy tailored to a certain audience and needs. The results of AI copywriting can be impressive, with some businesses finding they get more response and conversions from the copy produced by these algorithms.With these tools allowing users to automate the content creation process, it can save businesses time and money by having a machine do the work for them.From the ability to write an entire article to create social media posts and email subject lines, there are a number of different ways that businesses can use these tools to their advantage.

Why Should You Use AI Copywriting Tool?

Using an AI copywriting tool can be a great way to streamline your workflow and create content more efficiently. With the help of AI, you can generate incredibly compelling copy that resonates with readers and engages them with your message. The software takes into account the context and audience of your content and will produce the right words with the right tone. It's like having a virtual writing assistant at your fingertips, delivering high quality content quickly and without much effort. AI copywriting tools can help take the guesswork out of crafting the perfect text, saving you time and energy in the process.

15 Best AI Copywriting Tools

If you want to get started with copywriting AI tools, then I'd suggest you give these a try first. There are other options out there, but these are definitely worth checking out.

1. Autocreate AI Copywriting Tool

Key Features

  • Viral mode - Most AI writing is great for delivering facts and figures but doesn't always do a great job of sparking discussions and getting people to engage. Autocreate's Viral mode is the perfect solution to this problem, it gives your social media posts that human touch it needs.
  • Input helpers - Autocreate's input helpers are like a turbocharger for your content creation process. It makes sure you don't get stuck anywhere along each and every step of the way.
  • Long form editor - Autocreate's long form editor handles way more characters (3000) than its competition (~300). With those 3000 characters, Autocreate's AI can get a better handle on the full context of the article and provide better, more tailored content.
  • Powerful editor tools - Autocreate's provide rich and powerful tools to refine your long-form content
  • 100+ templates - Gain access to more than a hundred different templates to write advertising copy, phrases, web content, email titles, blogs, and posts for social media.


  • Free - 3000 words a month.
  • Paid - Starts from $5.49 on the yearly plan
  • Business - Contact Sales

2. ChatGPT Plus

ChatGPT Plus AI Copywriting Tool

Key Features

  • Multiple use case - Not just about churning out articles and content, but it can also be used in a variety of ways.
  • Chat - Rather than having a set of responses that the system provides, you can easily tweak the output by talking to the AI to better fit the your needs, making for a better user experience.
  • Customizable prompts - You can tell the AI exactly what you want or don't want, who to become or in what style should the output be in. With it, you can get great results for whatever project you're working on.


$20/month, and subscribers will receive a number of benefits:
  • General access to ChatGPT, even during peak times
  • Faster response times
  • Priority access to new features and improvements

3. Notion AI

Notion AI Copywriting Tool

Key Features

  • Inside Notion - Artificial intelligence becomes more useful when it’s integrated across the place where you’re already doing your work, storing notes & docs, and collaborating with others. No need to switch back and forth between your notes and a separate AI-powered tool.
  • Flexible drag-and-drop text editor - Any AI-generated content can be easily rearranged and transformed. Over time, Notion AI will be able to take advantage of even more Notion features.


  • $10/month per person

4. Copywriting Tool

Key Features

  • 90+ templates - Ninety or more tools for different kinds of writing, including content, far outnumber what other choices have to offer.
  • Supercharge - Input a website URL and produce a comprehensive project brief covering the goal, exclusive elements, target users, and other specifics of a product or service in just one click. Then, generate distinctive text based off of that brief with one more click.
  • Editor - Editor enables users to write long form content inside


  • Free - 2000 words/month
  • Paid - $36/month on the yearly plan, $49/month on the monthly plan. Unlimited words.

5. Writesonic

Writesonic AI Writing Tool

Key Features

  • 80+ templates - Eighty or more tools for different kinds of writing, including content, far outnumber what other choices have to offer.
  • Four different word qualities - Economy, average, good, and premium.
  • Chatsonic - an AI-enabled chat bot that can generate AI images and copy similar to ChatGPT.
  • Surfer SEO - Integration with Surfer SEO to help you generate SEO-friendly content without the need for additional tools.
  • Bulk upload tool - Create tons of content in just a single click - incredibly easy to produce large amounts of content.


  • Free - 2500 premium words/month
  • Paid - Starting from $12.67 on the yearly plan
  • Custom - Contact sales

6. Rytr

Rytr AI Copywriting Tool

Key Features

  • 40+ templates - Ability to craft custom use cases, as well as 20+ tones of voice
  • In-built plagarism checker - Don't fret concerning the originality of your content. Utilise the embedded plagiarism detector to identify sections of your text that match other published material.
  • Browser extension - Gmail, Slack, Messenger, Word, WordPress, API to connect other apps.
  • Editor - Editor enables users to write long form content inside Rytr.


  • Free - 10,000 characters/month
  • Paid - $29/month. Unlimited words. (Get 2 months free on yearly plan)

7. Jasper

Jasper AI Copywriting Tool

Key Features

  • 50+ templates - Having access to over 50+ diverse templates to aid in crafting everything from ad copy to social media posts.
  • Boss mode - Easy commands to compose content inside Jasper.
  • Surfer and Grammarly - Craft SEO content, detect plagiarism, fix grammar and improve readability inside of Jasper.


  • Paid - Starts from $49/month
  • Boss mode - Starts from $99/month

8. Smart Copy (Unbounce)

Smart Copy AI Writing Tool

Key Features

  • Grammarly - Fix grammar and improve readability inside of Smart Copy.
  • Real-time SEO insights score - Help you rank higher in the Google SERPs.
  • Desktop app and Chrome extension


  • Free - 40 credits/month
  • Paid - Starting from $8/month
  • Unlimited - $40/month

9. Hypotenuse AI Copywriting Tool

Key Features

  • Content detective - Research factual content for articles.
  • Hypo chat - AI chatbot to quickly craft business content, backed by up-to-date facts from the internet, or from any document.
  • Hypo art - Create stunning images.
  • Batch generation - Quickly and easily create or rewrite well-written, keyword-optimized batch content.


  • Paid - Starting from $24/month
  • Growth - Starting from $49/month
  • Enterprise - Book demo

10. Wordtune

Wordtune AI Copywriting Tool

Key Features

  • Multiple integrations - Chrome extension, Google Docs, Gmail, Twitter, Slack, and Microsoft Word.
  • Wordtune Spices - Easily write documents with smart AI auto-completions.
  • Youtube video summarizer - Create instant summaries of lengthy YouTube videos with Wordtune Read and export them for later use.


  • Free - 10 rewrites/day
  • Paid - $24.99/month. Unlimited. ($9.99/month on yearly plan)

11. Anyword

Anyword AI Copywriting Tool

Key Features

  • Data-driven editor - Select the most effective AI-written content based on the demographics of your audience.
  • Data-driven copywriting tools - 100+ AI writing tools and 200+ data-driven copywriting tools, with data-driven solutions that let you determine the most desirable copy for your desired audience.


  • Starter - Starting from $29/month. ($24/month on yearly plan)
  • Data-driven - Starting from $99/month. ($83/month on yearly plan)

12. Simplified

Simplified AI Writer Pricing Plans

Key Features

  • Plagarism Checker -Built in detector to ensure uniqueness.
  • Collaborate - Real time with team members.
  • Share directly - Wordpress and social media.


  • Free - 3000 words/month
  • Paid - Starting from $30/month. ($21/month on yearly plan)

13. Writecream

Writecream AI Copywriting Tool

Key Features

  • Chatgenie - ChatGPT with the power of Google Search.
  • Browser extensions - Google Chrome, Microsoft Edge, and Opera.
  • Plagarism checker -Built in detector to ensure uniqueness.
  • 75+ languages - Writecream supports over 75 languages.


  • Free - 40,000 characters/month
  • Paid - $29/month. Unlimited.

14. Copysmith

Copysmith AI Writing Tool

Key Features

  • Bulk content - Create growth-driven, and cohesive content at scale.
  • Campaign builder - Users can construct entire campaigns with just a handful of clicks through the campaign builder.


  • Starter - $19/month
  • Professional - $50/month

15. Markcopy

Markcopy AI Copywriting Tool

Key Features

  • Plagarism detector - Built in detector to ensure uniqueness.
  • SEO optimizer - Produce content that is auto-optimized for SEO.


  • Starter - Starting from $24/month. (Free 2 months on yearly plan)
  • Pro - Starting from $59/month. (Free 2 months on yearly plan)
  • Enterprise - Contact sales

How To Use AI Copywriting Tool?

Using AI copywriting tools can be a huge help for copywriters, but it's important not to underestimate the tools - you need to be aware of what you're doing to get the most out of them. Think of them like an editor or assistant - sure, they can help you write faster, but if you don't use them properly you could end up with copies filled with errors or bad information. To get the best use out of the tools, read up on what the tool is designed to do and then create a workflow for yourself. Here are some of the most common use cases of an AI copywriting tool:
  • Brainstorm different ideas - Do you need fresh and creative concepts but can't seem to generate them? Utilise an AI-powered platform to brainstorm different ideas
  • Make your writing better - Use AI tools to spot errors and discover better phrases to make your writing better. Employ them as an additional form of review on your writing to detect slip-ups and renovate your work.
  • Upgrade your present content - If there's a blog post or sales page that isn't heightening, try a AI instrument to help you enhance it. You could be stunned at how much even a few minor changes can yield.
  • Automate repeating jobs - If you ever find yourself stuck in the same old routine of performing the same task, chances are you can free up your precious time by delegating it to an AI tool. This can take a load off your shoulders, so that you can concentrate on bigger and better things.
  • Crafting different forms of your content - This can be a smart move if you're marketing the same product or service to a variety of people. AI can be incredibly useful if you want to whip up multiple variations of your message quickly and conveniently.
  • Improve your keyword strategy for SEO - AI writers can help you quickly generate those keywords and incorporate them into the text in a natural way. With the help of AI, you can not only save time, but also make sure that you're targeting the right set of keywords for ranking. It's like having an extra pair of eyes to review your work - a once tedious task can now be done with the help of AI in a hassle-free manner!

Will AI Copywriting Tools Replace Human Copywriters?

The question of whether AI copywriting tools will replace human copywriters is one that has been debated a lot lately. On the one hand, artificial intelligence tools can generate copy very quickly, and they can learn from user interactions and generate unique copy, which can be useful if you want to create content quickly.On the other hand, AI often lacks the creativity and human touch that many people want in their copywriting, and it can not always express complex ideas that may require some creativity and nuance.Additionally, there is a risk that the automated content may not accurately reflect the brand's values or message, which can lead to inconsistencies and negative customer experiences.Many AI tools often produce copy with awkward phrasing that can require proofreading before publishing. So, while AI copywriting can be helpful, it's not a complete replacement of human-written content. Instead, it should be thought of as a mighty tool in your digital marketing toolkit.Ultimately, it does seem likely that AI will be playing some role in copywriting in the future, but it is unlikely to be a complete replacement for human copywriters anytime soon. AI and human copywriters can work in tandem to create better content more quickly.


The takeaway? AI copywriting tools can support your marketing efforts, sure, but they’re not a complete substitute for human content creation. Just think of them as another highly useful tool in your toolbox.AI copywriting can be a useful tool for digital marketers, but it comes with its own considerations. Like assembling a jigsaw puzzle, AI copywriting takes human-written pieces of content and recombines them - only with much greater speed and accuracy.However, it can't replicate the sense of creativity or emotional impact that comes when humans write content with a personal touch. This makes it much better suited to bulk projects than emotion-driven posts.That being said, there are some advantages to using AI copywriting tools that can help to supplement traditional human copywriters. AI tools can help to automate certain parts of the writing process, which can help speed up the production of content.

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